DIVERSITY NEWS February 2006

Welcome to the February Edition of Diversity News.
Articles include:
E-Learning For Your Business 24/7
Gay country performers - “Brokeback Mountain” release
Esurance's Diversity Marketing
National Discounts and MORE!

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Gay country performers find opportunity with “Brokeback Mountain” release

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by Joseph Brant- OAAN Staff Reporter


If you have no idea what “Brokeback Mountain” is by now, you may not be gay after all.


The advance word from those who’ve seen the film is far outpacing all of the anticipation that gay America could muster upon learning that the now-classic short story written by Annie Proulx would be brought to the big screen. Since its premier at the Venice Film Festival, where it subsequently won the Golden Lion (its top award), rumors have spread about viewers leaving the theaters still openly weeping at the emotional climax of the story.

Deterred by those same moviegoers’ assertion it is undeniably a “gay cowboy movie,” the production company, Focus Features, has elected for an extremely slow roll-out of the film to mainstream America. As of this writing, “Brokeback” may open locally sometime in early-mid January.

Along with this come questions from queer theorists who ask why it is being considered brave and Oscar-worthy for the heterosexual stars Heath Ledger and Jake Gyllenhaal to portray gay when, on one hand, there are enough gay actors available to play the roles already and, on the other, how much of a stretch is truly required to act gay: aren’t the days of the Oscar-baiting performances of Tom Hanks (in “Philadelphia”) and Greg Kinnear (in “As Good As It Gets”) long gone?

Click here to read entire article from Out and About!


Last Minute Valentines Gifts

For those of you who are like me and wait until the very last minute to pick up a gift for your sweetie, you are in luck!

Red Envelope-Order by 9pm EST Monday thru Friday and your gift will arrive by the next business day! www.redenvelope.com

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Save 10% on jewelry for Valentine's Day.


Looking for a bargain? Use coupon code 85698, and receive $5 off any $30 order
Save up to 80% at Overstock.com!

CoffeeCakes.com - Huge Selection of Cakes on Sale plus free shipping - use coupon code Diversity


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Go to Diversity Builder

Auto Insurer's Clever Advertising Pays Off- Esurance's Director of Brand & Public Relations Scores Big with Secret Agent 'Erin'

Image Kristin Brewe, Esurance's branding guru had this to say about Erin and LGBT company outreach

Diversity Builder: So who is Erin? We all have seen the edgy animated secret agent on the web and tv, but may not be familiar with her background and how she evolved.

Kristin Brewe: Erin was launched on to the world in her TV premiere in late July 2004. Her actual birthday (as recorded in her official bio) is February 8, 1977. (She's an Aquarius.) Since she's a special agent at a top-notch crime fighting unit AND an insurance agent by day (as a part of her cover), she's too busy to date at all, unfortunately. On Erin's entry into our marketing world, we decided to try television advertising more than a year earlier than we had planned, to broaden our media mix. So, I quickly got writing -- developing 3 concepts for live action and 3 concepts for animation.

Animation was the obvious choice--such great visuals and so much room for imaginative storylines--and then we worked with our animation studio, San Francisco's Wild Brain, to select the Erin concept. We picked how she looked (especially that pink hair) by having our associates vote on Wild Brain's great designs, which is all part of the fun. I am really proud of the fact that we went from concept to on-air in 10 weeks.

Diversity Builder: Describe Esurance's marketing to the LGBT Community.

Kristin Brewe: Our origins as a company were very direct response focused, and, as we grew, we knew we needed to do more branding efforts. In fact, the very first sponsorship activities we ever did as a company were Pride-related, back in 2003. Why? First off, we're a San Francisco-based company, and perhaps, that helps make us more aware of what diversity really means. Second, as an auto insurance company, we have an obligation to serve everyone's needs when they apply for insurance. We understood that the LGBT community was often underserved in terms of its auto insurance needs, particularly when it came it domestic partnerships. Lastly, our broader target is Internet-savvy drivers who transact heavily online. As you know, that's a characteristic of the LGBT community--higher propensity for online transactions.

Diversity Builder: Do you offer join car insurance policies for domestic partners?

Kristin Brewe: Since our beginnings as a company, we have allowed domestic partners to be listed on the same auto insurance policy. Esurance does what we do because it's the right thing to do--making it easier for everyone to get the auto insurance that suits their needs. As recently as 2004, some insurance companies still wouldn't allow two unmarried people who live together to be listed on an auto insurance policy.

Diversity Builder: What is on the horizon regarding Esurance's 2006 LGBT marketing initiatives?

Kristin Brewe: This year, we're expanded significantly into a broader spectrum of LBGT media, and will be doing substantial print for the very first time. We're so excited! We continue our sponsorships of some great events--Gay Days in Orlando, Austin Pride (involvement which also includes the Austin LGBT Chamber of Commerce), Amarillo Pride, and Atlanta Pride. On the print side, we'll be working Genre Magazine and their sister publications in some key cities. We're very, very excited about that! Also, we work with Gaywheels.com, as you noted, and are exploring some other online opportunities targeting the LGBT community. In San Francisco, we will again work with the Giants (baseball) to promote and support "Until There's a Cure Day" to fight HIV-AIDS-- where our associates enthusiastically volunteer their time in addition to our financial support.

Hassle-free car insurance from Esurance is as easy as quote, buy, print!

Request Your Esurance Auto Quote


Ask the Plate Spinner

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It may seem early to ask, but I’m throwing a spring “bash” this April, in my backyard. The event is likely going to be in the evening. Any tips to make it fabulous?"

“A Shining Star”!

Try something different – forget your décor items, your froo-froo bits and pieces. We suggest tackling your event, using nothing but lighting effects.

Outside Lighting 101

Flood Lights – Fantastic for creating dramatic effects! Try using them for UPlighting trees & other large foliage. They also can create a stunning initial impression by lighting up the front of your house.

However, try, if you can, to use some gel to add color. Sheets of lighting gel are available in a myriad of colors from any lighting/production store. Two important tips for working with gel:
1.Cut it into squares, not circles.
2.If you don’t have a holder for your gel squares, use a few black binder clips – Never tape!

Twinkie Lights – Ah yes, those infamous little monsters that can drive you nuts!

Instead of going to the enormous hassle of stringing them up all over the place, try this instead:

Find one dramatic tree, run your lights around and up the trunk, and then along the underside of the major branches. This can be left up for months and will create a wonderful focal point in your yard.

Important note – Spend the extra money on strands that won’t completely go out when one bulb burns out and coat the strands in cinnamon, to prevent squirrels and other varmints from chewing through them – trust us, they will!

Check in next month for our companion piece – Indoor lighting effects and creative uses for a sarong!

After almost 5 years of Event Planning in Toronto, Ontario, Debra Hyslop has returned to Nashville, TN – a place she holds dear and which she has considered home since 1996. She and her talented team of event professionals enjoy creating exciting events of any size, anywhere nationwide. Plate Spinning Productions can be reached at 615-491-0305 or platespinningproductions@yahoo.com.

Send your event, party, catering, or production questions for possible inclusion in upcoming editions of Diversity News to info@diversitybuilder.com

Click Here to Visit Plate Spinning Productions


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E-Learning For Your Business 24/7

Image More than ever before, the academic world relies on technology to help give students easier access to the kinds of information, course-work and instruction that are often out of the reach of ordinary Americans, either because of geography, costs or time constraints. Now, thanks to the Internet, business training is no exception.

At the U.S. Small Business Administration’s extensive Web site, small business owners and entrepreneurs can now access an online virtual classroom of business courses, workshops, information resources, learning tools and counseling assistance through the agency’s Small Business Training Network.

The Small Business Training Network is an Internet-based learning environment – operating like a virtual campus – offering online courses, workshops, publications, information resources, learning tools and direct access to electronic counseling, and other forms of technical assistance for entry level entrepreneurs and experienced business owners alike, for students, for home-based businesses and for women. There are key resources and suggested courses aimed at pre-venture businesses and growing businesses to meet all kinds of small business training needs.

The Training Network, available on the Web 24 hours a day, operates like an electronic umbrella under which many SBA and agency resource training programs are captured, aggregated, sorted by content and made available in multiple formats. It serves small business clients, agency resource partners, other federal agencies and global students of enterprise.

The Training Network was designed with the small business entrepreneur in mind to provide interactive business guidance on a range of topics. There are 12 training categories with more than 60 interactive courses and electronic guides that provide educational tools and resources on entrepreneurship. Many of the courses include audio sound bytes, quizzes and feedback.

Designed to help small businesses compete in a constantly changing, global environment, the Training Network makes SBA’s business management resources available anytime and anywhere. Online course topics include Starting a Business, Business Management, Financing, Marketing & Advertising, Business Planning Tools, Government Contracting, Risk Management, E-Commerce, Federal Tax Training, International Trade and Small Business Retirement. The Training Network also includes a variety of learning tools and guides for easy access and learning, as well as a comprehensive electronic library.

Many of the learning opportunities offered by the Network are developed by cosponsors (academic institutions and corporations), some are developed by SBA’s resource partners and some are developed internally through agency contracts. All of the offerings are free, most are self-paced and the majority are considered “topical primers.”

In addition to a wide selection of online offerings, the Training Network serves as a window to all of the traditional, face-to-face technical assistance programs offered by the agency. Traditional training opportunities offered by SBA and its resource partners around the country can be easily identified by visiting http://www.sba.gov/calendar/.


The Training Network’s virtual library features more than 200 free e-books and publications, links to top business magazines and national newspapers, direct links to colleges and universities that offer other online business training courses and programs, and a section for young entrepreneurs to pursue their business interests.

Recommended Small Business Resources


Diversity Builder's Provider of the Month
Tim King - Realtor


Tim King, ABR, Realtor specializes in the Green Hills, West End, and Belle Meade realty areas of Nashville, Tennessee.


Tim has a degree in Education from The University of Tennessee. His professional experience in teaching, sales management, real estate, and as a licensed financial advisor make him an excellent counselor for buyers and sellers of real estate. Tim’s takes his interest in real estate very seriously…he has extensively rehabilitated executive style homes in Knoxville, Philadelphia, and Nashville, each resulting in an above average rate of return.

If you are in the market to buy or sell your home call Tim King to ensure you receive the best care!
615 297-8744 EXT 134



Click here to visit Tim King's Diversity Builder Listing

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Your Diversity Builder Staff


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