When Chuck Cureau needed an animal trainer for SeaWorld San Antonio, he posted the job on his Facebook page. Cureau, an associate supervisor, also typed out posts on his BlackBerry to Twitter, and he fielded questions from job seekers about qualifications and more. He said, “It's a fun, new approach to business that’s also led to an increase in applicants from all over.” Cureau belongs to SeaWorld San Antonio's 20-person social media team. SeaWorld is one of the first big companies in San Antonio to embrace the new technology tools throughout its business. “We're not sure whether we're gurus or knuckleheads,” Cureau said. The SeaWorld social media team also includes general manager Dan Decker, director of operations Geoff Baldwin and education supervisor Jack Harvey. The team posts videos on SeaWorld San Antonio's YouTube channel, posts messages to Twitter, puts photos on Flickr and they plan to launch a new series of blogs next month. “Social media tools don't replace SeaWorld San Antonio's public relations, advertising and marketing campaigns, but complement them”, said Fran Stephenson, SeaWorld San Antonio's spokeswoman and a member of its social media team. “While it's too early to tell whether posting to sites such as Facebook and Twitter have increased park attendance overall”, she said, “she does have some early evidence that it's working.” SeaWorld San Antonio launched a campaign last year for its Journey to Atlantis roller coaster using Flickr,on-line meetup groups for roller coaster enthusiasts, and YouTube.com. Stephenson said that it led to more visitors for the roller coaster in the first few weeks of its launch. “For the first time, the No. 1 way people heard about the ride was through the Internet and not television.“ SeaWorld also gave hand-held Flip digital video cameras to the ride operators of Journey to Atlantis so that they could create their own videos to post to YouTube.
“Twitter, an online Web site that allows people to post 140-character updates to followers, helps improve communications at SeaWorld San Antonio internally and externally”, said general manager, Decker. “Our two most valuable resources are our animals and our people. He says that by using Facebook and Twitter, he now knows his employees better and he is also able to communicate with park guests. “It puts a personal face on our business, and it engages us in the conversation.”

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An Aid Worker, a Warlord, Radical Islam and the Politics of Oil-A True Story of Love and Death in Sudan.

Emma McCune's passion for Africa, her unstinting commitment to the children of Sudan, and her youthful beauty and glamour set her apart from other relief workers from the moment she arrived in southern Sudan. But no one was prepared for her decision to marry a local warlord-a man who seemed to embody everything she was working against-and to throw herself into his violent quest to take over southern Sudan's rebel movement.

With precision and insight, Deborah Scroggins- who met McCune in Sudan-charts the process by which McCune's romantic delusions led to her descent into the hell of Africa's longest-running civil war. Emma's War is at once a disturbing love story and an up-close look at Sudan: a world where international aid fuels armies as well as the starving population, and where the northern-based Islamic government-backed by Osama bin Laden-is locked in a war with the Christian and pagan south over religion, oil and slaves.

A timely, revelatory account of the nature of relief work, of the men and women who choose to cary it out, and of one woman's sacrifice to its ideals.

Click here to buy this book (movie will be out in 2011!)

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